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TAFI has been great for us because it’s structured but not scripted. This is great because my Team loves to ‘color inside the lines,’ but not be told what color to use! They [simply] follow the structure and know they’re conveying the message I want them to, while authentically communicating as themselves.
On a personal note, I love the information you share on the basics of communication and how new skills are learned. That has allowed me to be a better teacher and supporter of others in the learning process.

— Daniel Roberts, Owner

What’s the most valuable piece of equipment in your fitness center?

Free Weights, Kettle Bells, Treadmill, Elliptical Trainer?

If you answered none of the above, you’re right.


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The Art Of First Impressions© is the creation of Daniel A. ‘Danny’ Bobrow, MBA (finance), MBA (marketing).

Danny Bobrow has, since 1984, helped thousands of people in the fitness industry master the art of first impressions by implementing cost-effective and image-conscious member communications strategies

In that time Danny has learned that, when a fitness center executes an effective health club marketing plan, ‘getting the phone to ring’ is a relatively simple matter. However, what happens after the phone rings is just as important as getting it to ring in the first place, and it is the potential for a ‘disconnect’ at this crucial point in the member-fitness center relationship that The Art of First Impressions is created to address.

Danny takes you, step by step, through the process of becoming a Master Telephone Communicator.

Because the keys to effective learning include repetition and coaching, The TAFI PRODUCT includes sample call recordings and exercises for you to practice your newfound skills, and even a full year of quarterly updates to increase and reinforce your learning.

The Complete TAFI SERVICE includes a complete guided coaching protocol structured as follows:

Phase One – Listen to CDs, Complete Workbook, Take and Pass Exam, Make Regular Visits to the Members Only Blog

Phase Two – Ninety Minute Presentation, Commit to Mastering The TAFI Introduction™

Phase Three – Confirm Mastery of The TAFI Introduction™

Phase Four – Triad Learning Sessions

Phase Five – Coaching with Individual Team Members, based on actual calls received*

Coaching is flexible and can be structured to work at the Team’s pace, but is typically completed within one year’s time.

*Assumes LeadTrak™ CallTrackDNA™ or other call tracking system is in place.

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