The Art of First Impressions

TAFI has been great for us because it’s structured but not scripted. This is great because my Team loves to ‘color inside the lines,’ but not be told what color to use! They [simply] follow the structure and know they’re conveying the message I want them to, while authentically communicating as themselves.
On a personal note, I love the information you share on the basics of communication and how new skills are learned. That has allowed me to be a better teacher and supporter of others in the learning process.

– Daniel Roberts DDS, North Ottawa Dental Services

What’s the most valuable instrument in your dental practice?

Crown Mill (Cerec), Zoom/Bright Smile, Laser, Handpiece?

If you answered none of the above, you’re right.


The Art Of First Impressions© is a collaboration between Bill Blatchford, DDS, president of Blatchford Solutions, and Daniel A. ‘Danny’ Bobrow, MBA, president of AIM Dental Marketing.

A former practicing dentist, Dr. Blatchford has, since 1990, coached thousands of practices, including many of the top producing practices, throughout North America, and is an internationally sought-after speaker.

Mr. Bobrow and AIM Dental Marketing have, since 1989, helped thousands of dental practices “take aim” with their marketing by implementing cost-effective and image-conscious marketing and patient communications strategies.

Bill and Danny have learned that, when a practice implements an effective dentistry marketing plan, ‘getting the phone to ring’ is a relatively simple matter.  However, what happens after the phone rings is just as important as getting it to ring in the first place, and it is the potential for a ‘disconnect’ at this crucial point in the patient-practice relationship that The Art of First Impressions is created to address.

Bill and Danny take you, step by step, through the process to becoming a Master Telephone Communicator.

Because the keys to effective learning include repetition and coaching, The TAFI PRODUCT includes sample call recordings and exercises for you to practice your newfound skills, and even a full year of quarterly updates to increase and reinforce your learning.

The Complete TAFI SERVICE includes a complete guided coaching protocol structured as follows:

Phase One

  • Listen to CDs
  • Complete Workbook
  • Regular visits to the Members Only Blog

Phase Two

  • Ninety Minute Presentation
  • Commit to Mastering The TAFI Introduction™

Phase Three

  • Confirm Mastery of The TAFI Introduction™

Phase Four

  • Triad Learning Sessions

Phase Five

  • Coaching with Individual Team Members, based on actual calls received*

The coaching is flexible and can be structured to work at the Team’s pace, but is typically completed within one year’s time.

*Assumes LeadTrak™ CallTrackDNA™ or other call tracking system is in place.

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